DBD International's latest short led by David Brier, 'Return on Ingenuity', explores its philosophy on creativity in branding, creating and in life.
When it comes to introducing new ideas into the world, a creative will inevitably be faced with roadblocks and challenges along the way. The trick they argue is to keep pushing and moving forward, and to never stop;
"Stopping is never the right option, and is in fact, the only thing that can ever defeat us."
Brier goes on to explain that "neither success nor failure is permanent; they are themselves fleeting and transient. It's because the biggest mistake occurs when we stop at either of these points."
A nice little reminder for any creative out there.